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21 Beautiful Minimalist Desktop Wallpapers (4K)

In case you’re a fanatic of straightforwardness and moderation, you would need it to be spoken to in each part of your life, regardless of how minor it is. Your work area is one of the spots where you show your affection for moderation through your backdrop.

So for all the devotees of moderation, here is an assortment of moderate work area backdrops in reality high-caliber and with astonishing plans. Run down the rundown and check whether there’s one for you.

Figure out How CSS Grid Properties Work With Griddy.io

By Jake Rocheleau in Toolkit. Refreshed on June 5, 2020.

On the off chance that you stay aware of website architecture tech, at that point you should think about CSS matrices. These properties are new increments to the CSS3 arrangement and they’re rapidly turning into an engineer’s closest companion.

We as of late secured a pleasant game to assist you with learning the CSS lattice properties, however games don’t generally show useful thoughts. That is the place Griddy may be increasingly valuable.

This free webapp lets you modify matrices continuously and refreshes live pieces on the page. You can play with your own custom framework by characterizing sections, canals, and edges, and rebuild the page to figure out how network properties work.

Prologue to the CSS Grid Layout Module

Prologue to the CSS Grid Layout Module

It was once tables, at that point edges and buoys, at that point flexbox and now network: CSS consistently directed towards new…

Understand more

learn css lattices with griddy.io

Griddy is really a free learning device made for frontend designers who wanna see progressively about CSS networks.

With this webapp you can include new things into the framework, evacuate different things, and resize them to fit any format you need.

The webapp has various segments with various info fields for altering framework properties. These let you reformat the network lines/sections and they show you precisely what you’re doing en route.

You can characterize segment holes, adjust framework things, and play with avocation settings – all through these structure fields. At whatever point you roll out an improvement it’ll auto-update the see and the little code piece underneath.

Along these lines you can simply reorder the CSS into your own template on the off chance that you wanna play with it further. Truly cool!

griddy webapp review

Griddy may not be as fun as Grid Garden yet Griddy is a down to earth approach to learn and outwardly see how the CSS framework properties influence page components.

To mess with it simply visit the Griddy landing page.

Workmanship has been changing its intrigue to the man in the city. You no longer need to visit exhibition halls and workmanship displays to experience contemporary craftsmanship. You can without much of a stretch discover divider compositions, spray painting and wall paintings that reverberate with your emotions, societies, convictions, just as with the evolving times.

They regularly convey a message for the normal man: live a little, open your eyes, inhale, play. But, there are still places where there is little thankfulness for road workmanship. This boggles the psyche since a portion of the road craftsmanship you see here are difficult to miss and doubly difficult to overlook.

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Technology

Best Free Sites to Download Creative Commons Music By Ashutosh KS in Internet

Refreshed on June 8, 2020. Perhaps the best thing about web is that you can discover a great deal of free inventive assets on it. Like all other valuable stuff, there is a huge amount of music on a variety of sites that you can download and use for nothing. This post is intended to give you a far reaching rundown of sites through which you can get to and download Creative Commons music for nothing.

How about we delve directly into it. Peruse too: Sites to download free audio cues Best free sound editors to download Sites to tune in and share music on the web Jamendo Jamendo’s whole rundown of tracks are CC-authorized, so you can download and share its music tracks lawfully. On this site, anybody can enlist and transfer music with one’s favored permit and offer the melodies for nothing or a paid permit. Jamendo CCTrax CCTrax includes the vast majority of the transferred tracks under the eminence free segment and offers them for nothing.

The most amazing component is that you can download an individual track or a full collection without signing in to this website. CCTrax Free Music Archive Free Music Archive is a library of lawful sound downloads coordinated by WFMU. Its music tracks are curated and transferred with CC permit, making them accessible liberated from cost.

Free Music Archive Sound Archive An incredible site with a different assortment, Audio Archive has new and old eminence free music transferred by its locale. The tunes are accessible in various configurations like MP3, OGG, M3U and so on as top notch sound tracks. Sound Archive hearthis.at hearthis.at offers a choice of eminence free music, which can be listened on the web or downloaded legitimately in accessible configurations without making a record. hearthis.at Freeplay Music Freeplay Music offers more than 50 thousand sound tracks to make recordings for YouTube.

The tracks are free and accessible under YouTube Personal Use License. Freeplay Music Incompetech On Incompetech, you will locate a ceaseless rundown of eminence free music in different types. These tracks are downloadable in great MP3 position. Incompetech Musopen.org A non-benefit, free asset for music, Musopen.org offers sound tracks in various sorts for shifted employments.

The site likewise permits its clients to transfer music in open area, in this manner liberated from copyright limitations. Musopen.org ccMixter ccMixter is a spot to discover free music and remixes made by more than 45 thousand artists, which you can download and use in your business ventures. ccMixter TeknoAXE TeknoAXE incorporates 1300+ sound tracks and adds new music to the site each week, amazingly. Here, you can download quality music tracks all things considered. TeknoAXE AudionautiX AudionautiX lets you search music by classifications and temperament.

Here, you will discover sound tracks in various sorts to download for nothing under open space. AudionautiX SampleSwap SampleSwap offers CC-authorized unique soundtracks made by different music makers. Be that as it may, it isn’t explained if the entirety of the tracks are sans sovereignty or not. SampleSwap mobygratis Mobygratis offers a broad database of sovereignty free music tracks, which are delivered by autonomous craftsmen and non-benefit movie producers. The site has more than 150 unique records, which shapes an incredible music asset for any undertaking. mobygratis Bensound Bensound incorporates a huge assortment of music which can be utilized in practically any task. You can tune in to the tracks on the web or download them straightforwardly without enlistment.

Bensound Silverman Sound Silverman Sound has some restrictive CC-authorized soundtracks, which you will discover no place else. The sound tracks are accessible to download in MP3 design. Silverman Sound Bandcamp Bandcamp offers sovereignty free music for legitimate use, which is accessible for everybody. The tunes can be gushed for nothing or downloaded in top notch MP3 or FLAC position. Bandcamp Canton Becker Canton Becker incorporates proficient quality eminence free soundtracks, which are downloadable in top notch positions.

You can tune in to this music and remixes or use them as foundation circles for making computer games and movies. Canton Becker Scott Buckley This is a creation music library for movie producers and media craftsmen, which offers all the music under Creative Commons. On Scott Buckley, you can scan for the music or channel the outcomes by classification, temperament, collection, and instrumentation. Scott Buckley UCSB Cylinder Audio Archive UCSB Cylinder Audio Archive holds chamber chronicles that are downloadable in top notch MP3 position. Its database incorporates old style tunes, comedic monologs, ethnic and remote chronicles, which you can look also.

UCSB Cylinder Audio Archive The Mutopia Project The Mutopia Project offers 2100+ bits of sovereignty free music, which can be openly downloaded, replicated, and appropriated. The music here is accessible in an assortment of styles and is sorted out into different classes and assortments. The Mutopia Project audeeyah audeeyah permits you to download music without including any watermark or such. You will locate some selective tracks on this site, which have an expert quality and give you wonderful listening experience. audeeyah Clan of Noise Clan of Noise contains an advanced music assortment sorted out by its locale of expert specialists. You can download the tracks for nothing in the wake of joining.

d too.

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Technology

Clan of Noise Netlabels Netlabels involve a fine file of music assortment

which can be unreservedly gushed or downloaded to remember for your creations. You can even channel the music by year or media type to smooth out your music search. Netlabels La Musice La Musice offers 50 soundtracks, which can be utilized in numerous tasks like film creation, digital broadcasts, computer games, and so on.

These tracks are unreservedly accessible in a fine sound quality, prepared to get downloaded, shared, and distributed. La Musice SoundCloud SoundCloud is a well known music stage that lets you stream music. In addition, it likewise has different collections and assortments having CC-authorized music. These sound tracks can be spilled and utilized in your music creation. Likewise make certain to look at its royaly free music segment. SoundCloud More:

YouTube Audio Library – This is one of the most effortless path for you to download mood melodies for your recordings given the way that there are currently around 150 tracks accessible for guaranteed use in YouTube sound libraries. YouTube clients can utilize the eminence free instrumental sound tracks both in and outside of YouTube. SonicsSquirrel – A decent source where more than 15,000 tracks are being downloaded day by day. SonicsSquirrel is a stage for netlabel music dissemination with the intend to advance free music and making crafted by its craftsmen accessible to the open without any problem.

SoundShiva – Another site to for netlabel music, sortable by kind. Simply read the inventive regular permit and download away. SoundShiva depends on network gift to prop up as an end-result of advancing new tunes by new specialists on one effectively open stage. Network Audio – This file was known as Open Source Audio has been renamed to Community Audio. It contains numerous sound documents that are authorized under a Creative Commons.

The whole webpage is known as The Internet Archive, a non-benefit web library for everybody to get to authentic assortments in computerized position. In the network sound area you can download a wide range of sound records, extending from the blues, nation, electronic, test, hip-jump, outside the box, jazz, rock and verbally expressed word. Freesound – Freesound is a synergistic database for Creative Commons Licensed sounds.

This database here is loaded up with audio cue, for example, encompassing commotions, integrated sounds and sounds delivered by instruments. Peruse, download and share sounds on Freesound; you can likewise transfer your own sound clasps to their database subsequent to enrolling for a record on the site. BeatPick – On BeatPick, you have a music player sort of interface where you can tune in to any melody on a rundown. To download any tune from the site, you’ll need to enroll for an acount. The vast majority of the clasps are instrumental, with next to no vocal info.

The clasps additionally accompany portrayals of what it seems like, which can be valuable to match to whatever the subject your clasp is. iBeat – If you’re searching for some free beats and circles, iBeat has a wide database of clasps which are free under Creative Commons authorizing. The beats accessible arrive in an assortment of kinds, for example, rock beats, hip jump beats and even acoustic or electronic beats. No enrollment required. Derek R. Audette – Get music explicitly made to be utilized as mood melodies for movies and video creations, performed and recorded by Derek R. Audette here.

It isn’t important to acquire his authorization so long you give him appropriate credit (kindly do). Incompetech – Incompetech has a wide assortment of eminence free music. You can peruse their choice by sort or feel. “Feel” would incorporate things like: Action, Relaxed, Intense or Humorous; you can choose a mix of ‘Feels’ and it will check its database for choice matches. Clasps can be played on the site and immediately downloade

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Technology

Access Router Login and change the router password

Right now everyone has the Internet at home, on the phone and even on the smart vacuum cleaner, but how many users are really in control of their connection?

For this it is essential to be able to access the router, the device that everyone has at home and that is installed as soon as you hire the internet. There are many models, features and prices when choosing one, although in the end almost everyone is satisfied with the device given by its operator. Of course, it is highly recommended to make some modifications to its configuration.

Access to the router is carried out through its IP address, which always seems to be  192.168.1.1,  192.168.0.1 or 192.168.ll. You can enter from any browser, be it Chrome, Edge, Safari or one of your own choice.

Below we will show you, in simple words, how to enter the router, how to locate and change your access password, how to change the name and password of the WiFi network, as well as some basic operations, such as updating the firmware or opening and close ports.

How to access the router

Most Internet providers offer their clients a program, web or app to enter the router. For example, Movistar does it through the Alejandra Portal. In this Movistar router configuration tutorial, you can see it in detail.

There is a manual way of doing it that is more or less the same for all routers regardless of brand: through the browser, using their input IP address, more or less universal to all models.

To connect to the Internet and connect all devices (PCs, smartphones, consoles, tablets, etc.), the router assigns a local IP address to each device, starting with 192.168. He stays with the first: 192.168.1.1,  192.168.0.1 or 192.168.ll . Other devices connected to the network have addresses of the type 192.168.1.104, 192.168.1.102, etc., but it is far from usual.

To enter the router, launch a browser. In the field where you normally write the name of the web, you want to visit, write: http://192.168.1.1  It is possible that a message appears indicating that you use a certain browser. Pay attention to him. If nothing happens, then try http://192.168.0.1.

The screen will show the gateway to the router and will ask for your username and password. This is the access to the Orange Livebox router :

How to locate the router password

Logically, you can’t access the router settings for good. You need a username and password. This information usually appears in the manual that comes with your router. If you can’t find it, try the classic ones:

  • Username: admin or 1234
  • Password: admin or 1234

If they do not work, you can reset the phone with the factory settings to activate the previous default passwords, although you will delete the settings. This is usually done by inserting a wire into a hole in the router, see the manual. Another option is to call your operator and ask for the keys. If you google a bit by putting something like ” router XXXX keys “, where XXXX is the make and model of your router, you will find them right away. Keep in mind that these are the factory keys, they will only work if nobody has changed them.

Using the default keys is very dangerous because anyone can find them, as we have seen. So the first thing we are going to do is change them. But in principle, there are ways to recover the key if you have forgotten it.

How to change the router password

Access the router through the address  192.168.1.1  and enter the username and password that you have obtained through the methods just explained.

You will enter the router configuration menu. Each brand has its own menu and even calls the same things with different names, so here we will give a generic explanation of the steps to be taken. If you want a complete explanation, go to the router manual or the operator’s user forums or the brand of the router you use.

Regardless of appearance, absolutely all interfaces have several elements in common. As they say, “seen one, seen all”.

Almost all the router menus usually include tabs to access quick, basic and advanced configuration, as well as Administration :

To change the router password go to Administration or similar, and look for an option called Access Settings or something similar. You will see it because the current username appears, and some boxes to enter the old password and choose a new one. Normally you cannot change the username, only the password:

If you used the default password, change it to a different one. Make sure you hit the OK or Apply button and the settings are saved. Store the new password somewhere safe. If you lose it you will not be able to access the router unless you reset it! You better have it well targeted in various formats, both digital and paper.

Change the name and password of your WiFi network

One of the most common uses of access to the router configuration is the possibility of changing the name of the WiFi network, and its password. Most routers come with a default WiFi network, whose name and password are displayed on a sticker on the router, or in the manual. These default keys are easy to hack. Any neighbor can hack your default WiFi and use it for free without paying, robbing you of bandwidth. Also, if you commit a crime, it will be associated with your WiFi network. So it is important to change the name and password of the WiFi network that comes by default on your router.

Access the Configuration menu and enter the Basic or Quick Configuration section . Find the section dedicated to the WiFi network. Change your name and password:

The consequence of this is that you will have to change the configuration of all your devices (PCs, smartphones, consoles) that use WiFi, so that they recognize the new data. But you only have to do it once and the extra security you get is worth the effort.

Update the router firmware

Many routers update automatically, but others require that you do so through the IP address 192.168.1.1. It is important to update the firmware of the router because it usually blocks security holes, and maybe you even get an extra speed.

In Settings, go to Administration or similar and look for the option to update the firmware:

Open and close router ports

Finally, another of the basic actions that are carried out the most when you enter the router configuration through 192.168.1.1, is the opening or closing of ports. For security, it is advisable to have the ports closed (communication channels that enter and take data from our device to the Internet). But some programs, especially games, require that certain ports be open. If the router does not do it by default through DHCP, NAT or similar, you can do it manually.

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Technology

Mirosoft Excel sheets : Change the cell format in data sheet

Microsoft Excel provides several controls for dialog sheets that are useful for selecting items from a list. List boxes, combo boxes, number buttons, and scroll bars are examples of controls. For more information about Excel form controls, see general information about forms, form controls, and ActiveX controls in a worksheet.

Instead of using a calculator, use Microsoft Excel to perform mathematical operations.

How to use cells in Excel 2010?

Next, we will write the information you need to make your monthly spending budget on a spreadsheet. You will easily learn how to insert data into cells with this exercise. Also to identify rows, columns and cells in a spreadsheet; to set formats and change the color of a font or the fill of a cell.

Steps to enter data into cells

Step 1: 

Create a new book and make sure you’re on the spreadsheet you’re going to work on.

Check the topic Create and save a file in Excel 2010 if you need more information about it.

Step 2:

Once you are in the spreadsheet, select cell B2. To do this, click on the rectangle where column B and row 2 meet. You will notice that the selected cell has the thickest border and that its name appears in the upper left corner. Also, the letter of the column and the row number that are joined are highlighted.

Step 3:

Write the word  Concept in cell  B2. To do this, you can do two things:

  • Option 1: Select the cell and write the word right there. You will see that what you are writing will appear in the Formula Bar.
  • Option 2:  Select the cell and write the word in the Formula Bar. You will see that what you write will appear in the cell you have selected.

Note that …
That’s all you need to do to enter data into cells. Try both options, either is valid.

Once you enter data into a spreadsheet, you can change its format. For example, you can change the color of the letters, put decimal numbers on the numbers, or choose the appearance of the date.

How to change the format of the cells?

You can enter letters, numbers and dates in any cell of your calculation book. Also, modify the way this content looks. Click here to download the guide file for this lesson, open it and follow the instructions below.

Change the letter format:

To do this, select cells B2 , C2 and D2. Then look at the top, where it says  Font and  Alignment. Click on the highlighted buttons in the image to give bold, red color, gray background and central alignment to the words Concept, Value, and  Payment date.

Note that …
To select multiple cells, click on a cell and holding down the mouse button drag it to the other side.

Change the number format:

Step 1: To do this, right-click on cell  C4.

Step 2: Then select the Format Cells option from the drop-down menu. A dialog box will open.

Step 3: There, press the Currency button.

Step 4: Type the number zero (0) in the box next to Decimal places and click  OK.

Change the date format:

Step 1: Right-click.

Step 2: A window will open. There you select the Format Cells option from the drop-down menu.

Step 3: Press the Date button  .

Step 4: Explore the options that appear in the Type item. Click on one of them and press the OK button.

You can write simple formulas to add, divide, multiply, and subtract two or more numerical values. You can also use the Autosum feature to quickly add a series of values ​​without manually entering them in a formula. After creating a formula, you can copy it into adjacent cells, you don’t have to create the same formula over and over again.

More information on simple formulas:

All formula entries start with an equals sign ( = ). For simple formulas, just type the equal sign followed by the numerical values ​​you want to calculate and the mathematical operators you want to use: the plus sign ( + ) to add, the minus sign (  ) to subtract, the asterisk ( * ) to multiply and the backslash ( / ) to divide. Then press ENTER and Excel instantly calculates and displays the result of the formula.

For example, typing = 12.99 + 16.99 in cell C5 and pressing ENTER, Excel calculates the result and displays 29.98 in that cell. The formula that is specified in a cell will remain visible in the formula bar and can be seen when you select the cell.

Use Autosuma

The easiest way to add a sum formula to the spreadsheet is to use Autosuma. Select an empty cell directly above or below the range you want to sum, and on the Home or Formula tab of the ribbon, click Autosum > Sum . Autosuma will automatically detect the range to be added and create the formula. This also works horizontally if you select a cell to the left or right of the range you want to add.

In the illustration above, it shows how the Autosuma function automatically detects cells B2: B5 as the sum range. All you need to do is press Enter to confirm. If you need to add or exclude more cells, you can hold down Shift + the arrow key of your choice until the selection matches what you want. Press Enter to complete the task.

IntelliSense Function Guide: The SUMA floating label (number1, [number2], …) below the function in your IntelliSense guide. If you click SUM or the function name, it will change to a blue hyperlink that will direct you to the Help topic for that function. If you click the individual elements of the function, their representative elements in the formula will be highlighted. In this case only B2: B5 would be highlighted since there is only one number reference in this formula. The IntelliSense tag will appear in any function.

Avoid rewriting the same formula

After creating a formula, you can copy it to other cells, no need to retype the same formula. You can copy the formula or use the fill handle to copy the formula into adjacent cells.

For example, when the formula in cell B6 is copied to C6, the formula in the cell automatically changes to update the cell references in column C.

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Technology

Everything you need to know about how to Close social media accounts?

Social networks were one of the most important changes in our daily life . Through them we meet new people or resume contact with old acquaintances; We do business and, ultimately, we enter into virtual relationships with people we may never see in person.

However, sometimes these ties must be broken : either because we have created a profile with which we feel more comfortable, or because the platform in question does not comply with a minimum of privacy or security (see the case of ‘ Zoom ‘, the most popular video call application in quarantine times).

The process of entering Facebook, Twitter, TikTok … is fast (they hardly demand an email or a phone number) but, once they have obtained these valuable data, leaving a social network and erasing all traces seems complicated. Below we detail how to close an account on the most popular networks or applications:

How to close different social media accounts

Zoom

Although those responsible for the application promise to rectify their security flaws within 90 days, most multinationals have prohibited using it to their employees. If we do not trust ourselves either, the process to delete our account (from ‘Basic Zoom’) is to access the Zoom website , log in and select the options ‘ Account management ‘>’ Account profile ‘>’ Delete my account. ‘ Then we will choose ‘Yes’ to confirm, which will send a message indicating that the process has been completed successfully and will take us to the home page.

If, on the other hand, we have a subscription, we will have to go to ‘Account management’> ‘Billing’> ‘Current plans’> ‘Cancel subscription’ . Finally, we will click on ‘Cancel subscription’ ; We will choose a reason for not renewing it and select ‘Submit’ .

Facebook profile

Before starting the process, it is advisable to unlink the applications with which Facebook has been linked. Also keep in mind that if that Facebook account has been used to register in another application, it will no longer be accessible.

To delete the account, you have to enter it and then in ‘Settings’> ‘Your Facebook information’ . The last option in the list is ‘Deactivation and deletion’ , which gives those two alternatives: temporarily deactivate the account (you can see some of the profile information and you can continue using Messenger) or delete it permanently, which It means that in a few days all the information will disappear and you will not be able to use Messenger anymore. Both ask for the Facebook password to perform the operation and then ask for the reason for leaving the social network, although it is not mandatory to answer.

If the process to delete an account is carried out from a mobile, go to the menu on the upper right, choose ‘Settings and privacy’ and look in the ‘Your Facebook information’ section for the option ‘Delete your account and your information’ , where the possibility of deactivating the account or deleting it appears.

Deactivation of the account is canceled when you re-enter it and the deletion is reversible for at least 30 days after requesting it, but this period can be extended up to three months.

Twitter account

Like Facebook, a Twitter account can be deleted in the browser or from a mobile device. The process begins by entering the account and choosing ‘Settings and privacy’ from the menu on the left (three points inside a circle, located at the bottom). Next, we choose ‘Account’ and ‘Deactivate your account’ . Once the process has started there are 30 days to restore the account before Twitter permanently deletes everything. Twitter warns that some of the information may continue to appear in search engines.

Instagram profile

It is one of the social networks that most hides the option to delete the account. In fact, to do this you have to enter a specific page and it is not possible to make the request from the menu of the account you want to delete. If you enter this link while inside the account in the browser, Instagram recognizes the profile directly and remembers the option to temporarily disable the account, for which it offers another direct link. To delete the profile, you must indicate a reason and in each case it gives different options. At the bottom of the page there is the option to permanently delete the account, for which you need to enter the password.

LinkedIn account

After accessing the account, you must enter the configuration options that are indicated by the word ‘I’ (in the upper right, under the profile picture), and then go to ‘Settings and Privacy’ . Then you have to select the first option in the menu, ‘account’ (by default it is marked ‘Privacy’). The last option that appears is ‘Close your LinkedIn account’ . If the deletion request is made, the contacts will be lost as well as any recommendation and validation that has been made or received.

LinkedIn also asks for the reasons for leaving the social network and you must choose one before clicking the ‘Next’ button. The last step is to write the password of the account and select the ‘Delete account’.

In both cases , the account can be reopened if 20 days have not elapsed since the request to close, although if it is recovered, the validations and recommendations, the ignored or pending invitations, the people and companies that are being followed, and the participation in groups.

TikTok

The short video network is increasingly popular with younger people. To request the deletion of the account, go to the profile page to be deleted, click on the three points in the upper right corner and select ‘Privacy and Settings’ . There we choose ‘Manage account’ and then ‘Do you want to delete your account?’ . Finally, you must follow the instructions that appear on the screen.

The deletion of the account is irreversible and permanent: you will not be able to log in to Tik Tok again, you will lose access to all the published videos, you will not be able to return the purchases that have been made and the information that is not stored in the account, like chat messages, will remain visible to others.

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Technology

How to Grow and expanded your Digital marketing Business?

Over time, digital marketing has become more popular. Ways of reaching a customer have become more creative, to the point where they can be expanded worldwide. That is why, I will talk to you about how, the growth of digital marketing can be a great option, for those who have a company and how Suma y Sube can help you.

The growth in digital marketing

Digital marketing tries to use all possible digital media to deliver your product to the customer. Do not confuse it with online marketing, since even if it is through the internet, it covers a smaller sector. Instead, with digital marketing, it is about increasing marketing, from traditional to all possible digital media.

As it is a very complete strategy, it is normal that the growth of digital marketing is triggered, since it allows not only to talk about a brand on different sites. But it allows the client to interact.

  • Information is shared on social networks
  • Information exchange
  • More specific product searches
  • Permission for customers to comment with feedback
  • Talk about the brand freely

The growth of digital marketing refers to strategies that make your products, the brand or the service, are in constant motion.

Digital Marketing in Business

Thanks to the strategies that exist for digital marketing, the business can be taken to another level. If you apply the different digital marketing strategies you can achieve the following.

  1. You will know the real demand of the products
  2. You can send him products that are not usually for sale or that there is little quantity
  3. You can make changes to products or strategies with feedback
  4. You will increase your sales

Join the wave of digital marketing, because if growth will make your business go through the roof.

Experience has shown that it is not enough to just have a website, an online store or a presence on social networks. If these advertising, promotion or communication tools are not accompanied by positioning strategies typical of digital marketing or online marketing, growth will be low and not very productive.

The market has changed, and so have businesses and consumers, and they have become agents more committed to innovation, the internet, technologies and social networks, there is even a trend that they first look for what they need on the internet and the RRSS and then they visit physical stores.

Online Marketing not only helps to increase sales, but also to take care of the image, make PR, give greater visibility, have more customers, retain it, etc. But in this way of working, the positioning is not only valued and that the user easily finds the company, since they must seek to buy and repeat, to be a prescriber or intermediaries of our services, and to satisfy their needs.

Statistics say that almost 78% of users who search Google only review the first and second page of results, for this reason you must be visible and properly positioned. Digital marketing strategies (online) increase the chances of finding new customers, helping to increase sales, margins and economic income.

Looking for the first sale and also customer loyalty, and for this we recommend taking advantage of the web, social networks, strategies within google, even chatbot tools to maintain communication and connection with customers. Online marketing is currently being exploited to launch communities that interact with the company, seeking networking and loyalty.

SEO strategies are key, as well as proper positioning, along with the analysis of the business website, and then the creation of campaigns, strategies and proposals is launched.

Therefore, companies that want to have a high positioning of their website must-have tools such as a website as the main pivot, social networks, which must be used to serve, and a blog, to upload quality content. Email marketing also allows constant communication with customers and announcing new products or services. All these topics are developed in the next MK Open Bilbao Congress.

Digital marketing is increasingly relevant within our global marketing budget. During the last three years, its growth has been constant, and if we break this item down, we see that the mobile device is the one who earns the most in this increase. Precisely, according to the latest report prepared by PwC on the Entertainment and Media sector – which has been presented this week in Spain – in the world, digital already accounts for more than half of the industry’s income and, in Spain, it will be engine of growth of the sector in the next five years.

However, I believe that in this “digital” environment, traditional media maintain fundamental importance. Its role is key, due to its reputation, credibility and prescribing power. In addition, we must recognize the great effort that these media are making to offer advertisers innovative formats that allow us to get our messages to their audiences.

The mix of platforms and technology solutions are greatly sophisticated strategic planning and execution. Where we used to talk about “the campaign”, in general, now we carry out individual analyzes of the content and its different adapted formats, we establish specific KPIs and attribution models, we dedicate more investment to Martech, Adtech, we are obsessed with optimizing the funnel of conversion, we carry out special actions with the Internet of things or virtual reality and, of course, we monitor campaigns in real time.

On the other hand, marketing automation is the most exciting opportunity brands have for years to come. The attractiveness undoubtedly lies in the increased efficiency that it can provide, which in turn is key to improving the user experience.

So we have even changed how we organize ourselves internally. We are committed to a more transversal way of working, with a direct relationship with other areas such as CRM or digital channels. In addition, we incorporate new specialized profiles in data analysis, content production and the application of technologies that allow the segmentation and personalization of the message in creatives.

This year the Group’s first Digital Marketing award has been won by the Brazilian team , for an innovative, original campaign whose results exceeded the most optimistic expectations. Congratulations to Danielle Lima and Bruno Costa for your Marketing Mix Modeling initiative and its application in the Black Week Santander campaign.

Categories
Technology

The Best Skype alternatives which you need to try once

Although it is true, for long time video calls have become the main communication mechanism for most people. Firstly, because they are cross-platform and thus, it is possible to carry them out from any computer, mobile phone or tablet and, in addition, they provide a great convenience for users to communicate with their family and friends from anywhere. Also taking into account that they do not require many tools to run, because just having a device with an Internet connection, headphones with a microphone to ensure absolute privacy and have free Voice Over IP or VoIP software; you can make a video call.

VoIP programs refer to a set of resources that make it possible for the voice signal to travel over the Internet using the IP protocol. One of the best known is Skype, which for many years has brought about a revolution of this type in the online market to make calls and video calls to any city in the world and in a simple and inexpensive way . However, today there are many more applications that make video transmission between partners possible and provide excellent tools to their users.

Therefore, it is necessary to know all the alternatives to Skype or better said, the best to have other solutions at hand and of course, try other platforms that may seem more beneficial to you than the aforementioned, best fit your requirements and in Definitively, they offer you what you have been looking for to establish optimal video conversations with whoever you want.

Skype is one of the classic communication services, online calls and video calls. The software was born years ago and became one of the most popular because it allowed us to communicate for free and even make video calls with friends or family. It is also one of the most useful tools for teleworking thanks to the possibility of making group calls or sharing the screen. But it is not the only one and we collect the best alternatives to Skype.

Video calls have become part of our daily routine. We use them to talk to friends who are far away, to family or even to our bosses when they have something to communicate with us. Teleworking is becoming more and more common, but also teaching online and explaining the subject through a screen. Whatever you are looking for, there are alternatives to Skype that you can use on many devices. Alternatives for family group calls, to work, to give lectures or classes or even to make video calls while you play.

Best alternatives to Skype

Google Hangouts

One of the most classic although not widely used, but one of the best alternatives to Skype is Google Hangouts. Focused for a long time on the professional field but also on the staff, it is not as well known as Skype and the others. It allows meetings with up to ten people and the application is free and cross-platform: you can access it from your computer but also from iOS phones or tablets or from Android phones or tablets. To register you only need to have a Gmail account with email and access.

It is comfortable and free and allows up to ten people making it ideal for group video calls. Beyond using it for video calls, you can use it as a regular chat tool, to send written messages, attach photos … And its multiplatform function is one of the most interesting options if you are going to use it for teleworking, for example.

Google Duo

Beyond Hangouts, Google has Duo, a messaging and video calling application. The duo works on any device and is compatible with Android, iOS, iPad and the web version so you will not have problems connecting. And if you have smart speakers with a Google display, you can also use them for this. In addition, it allows group video calls with up to eight people so you can also use it for any group conference you want.

Facetime

FaceTime is one of the most popular video call applications in recent years and is compatible with mobile devices or desktops. But it has a problem: it can only be used between iOS users. You can make video calls with FaceTime from the iPhone, iPad or from brand laptops or computers but you will not be able to do it from any PC or from any Android phone so the possibilities are more limited when it comes to communicating with friends and family because it will depend of the device they have at home.

FaceTime is included on all Apple devices and you can make video calls using Apple’s emojis, for example. It also allows you to make group video calls with versions equal to or greater than iOS 12.1.4 and with a maximum limit of 32 participants, which makes it one of the best if you are looking to make conversations with many people. Of course, all of them will have to use iOS.

Discord

Discord is a free, complete and recommended application for teleworking or for any other field. It is free and works through servers that you can connect to. Group video calls allow up to 50 people and allow very interesting options such as screen sharing for tutorials, limit the number of times each user can write, add bots, add installed games … It is one of the most complete and elaborate options. If you want something complete, it can be perfect for you. If you are looking for a simple and uncomplicated alternative, perhaps it is better to bet on the classic messaging applications that you already have.

WhatsApp

WhatsApp is one of the best alternatives to Skype if you are simply looking for something to always have on hand. The advantage is that practically everyone has WhatsApp and that it is one of the most complete messaging tools: it allows video calls, group chats, individual chats, voice calls … The drawback is that the web version does not have the possibility of video calls, although you can send written messages, attach files, send photos, etc.

We all use WhatsApp every day so it is one of the best alternatives to Skype if you are looking to make video calls with leisure friends or family, one-time video calls. It is not the best for the workplace because it is not comfortable not to have it available in a computer version. Also, the other drawback of WhatsApp is that group calls allow a maximum of four people. Of course, for your day to day or for individual video calls it may be the best option.

Zoom

Zoom is not a new application but in 2020 it has become fashionable in order to telework since it offers the possibility of video calls with up to 100 participants, which makes it very interesting if you want to meet online with the whole family or if you want to meet your entire company in one conversation. Up to 100 free participants or even 1,000 participants at the same time if you bet on the paid version. But with conditions: these group meetings have a maximum of 40 minutes per meeting, then you will have to recreate it again. If you want more minutes, you have to pay. It is focused on the point of view of “meetings” that a host can create and that other users who have a username and password that allow them to join. Or you can add you contacts from the phonebook of the mobile phone.

It is not focused on the day to day and we do not recommend it if you are looking for alternatives to Skype to call your friends or your cousin. Yes, it is a good option to give work talks, for meetings, for conferences or to teach students since they can connect without audio and simply listen to what you are saying. It also has many useful options that allow you to share files directly from Google Drive or Dropbox, share the screen or even access a perfect whiteboard to teach what you need through it.

 

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Technology

Useful Whatsapp tricks which you need to know while using it

Since its birth about six years ago, WhatsApp has grown to more than 1,000 million users and is one of our most common apps in many cases. From there it has also evolved with its particular rhythm adding more functions, but we do not always know how to use them or even that it exists, and here we have gathered 17 tricks for WhatsApp that bring together many of them.

There are functions that are more accessible and others that are not as intuitive or that we configure outside the app itself . Do you want to send messages from the voice assistant without touching the mobile? Know who has read your message in the group? We explain how to do these and other things on WhatsApp.

Whether you have an  iPhone or an Android, I am sure that one of the applications that you use the most in your day to day is WhatsApp. It is the most used instant messaging service in the world and the one with the largest number of users. Despite this, one of the main criticisms of  WhatsApp is that its application is very limited compared to other options.

But is this true? Is it really very limited? Compared to some competitors, perhaps, but the WhatsApp app hides many “secret” functions with which you can do much more than you think. 

Would you like to know some of these secret functions and other tricks of WhatsApp? Keep reading to know or tricks to get more out of the WhatsApp app on iPhone and Android.

Different Tricks to use WhatsApp:

1. Choose what to show

Like other messaging apps or social networks, WhatsApp allows us to configure a profile with our photography, aliases and status. By default, this will be visible to anyone including the last time we have connected, but we can restrict it so that only our contacts or nobody can see it .

To do this we have to go to Settings> Account> Privacy and choose the settings we want for displaying the avatar, status, and last connection time. In the case of the last connection time, we will be able to see that of the rest according to what we choose: if we choose “nobody” we will not see the last connection time of the rest, and the equivalent if we choose only contacts.

2. Command the ticks

From the beginning WhatsApp signaled the sending and receiving of messages with ticks, to later indicate the status of the reading for the receiver with the famous double tick or double blue check . This, in fact, brought some controversy precisely by hinting that the message had been read when this was not always desired.

Initially, it could not be deactivated until the developers gave in to requests from users who did not comply with the imposition. Thus, if you do not want to be notified that you have read the messages (or know if your contacts have read yours), you will have to go to Settings> Account> Privacy and uncheck the box/switch of “Reading confirmation”. Of course, in groups, this function will continue to be active.

In addition, we can always read the messages from the notification center , so that the app does not open and it does not reflect that we have read them. This was already explained by the colleagues of Xataka Móvil , also remembering that we can use pop-up notifications (on Android) or airplane mode (without forgetting to close WhatsApp as soon as we have finished reading) so that our reading is not recorded.

3. The bots that WhatsApp does not give us (Android)

In this case, it is not something that we find per se in WhatsApp, but rather a function that we see in other messaging platforms such as Facebook Messenger or Telegram and that with an external app we can integrate into it: bots. For this we can resort to qeuBot, an app that allows you to make use of a series of bots in a similar way to what we see on Telegram, that is, by mentioning them.

Among these bots we find the following:

  • General information : we will call @wiki (example: “Hans Zimmer @wiki”).
  • Current information : we will call @news (example: “Tech @news”).
  • Information about the weather : we will call @weather to find out the weather in a city (example: “Valencia @weather).
  • Information about the cinema : here it uses the IMdB database, therefore we will call @imdb (example: “Interstellar @imdb”).
  • Horoscope information : we will call @horoscope (example: “Pisces @horoscope”).
  • Image search : turn to Bing to display images of what we say (example: “Paris @pic”).
  • Search for GIFs : GIFs could not be missing, and in this case we called @gif (example: “cat @gif”).
  • Calculation function : to perform simple operations we will call @calc (example “34 x 4 – 12 @calc).

What we consult will be automatically sent to the conversation as soon as we send the query, and for some like Wikipedia, we can configure the language in which we write. The app has two versions : the free one and the paid one (1.69 euros). The bots not included in the free version of the app are the search for images, GIFs and news.

4. Format the text

A function whose arrival we eagerly awaited those of us who use the format resources to highlight words within a text and do not settle for quotation marks or capital letters, and which the colleagues of Xataka Android explained to us in detail . So, what we can do is put bold, italic, strikethrough or monospace type (fixed-width), or combine them. Simply by adding certain punctuation marks according to this code:

  • Bold: open and close with asterisks (*) the word or phrase that interests us.
  • Italic: open and close with underscores (_)
  • Strikethrough: open and close with pointers (~).
  • Monospace: open and close with three open accents. Example texto.
  • Combination of formats: the order must be taken into account to enclose in the correct order. That is, the first symbol to open is the last to close (in mirror, not repeating the order).
    • Correct order: _ * text * _ (would appear in italics and bold)
    • Incorrect order: _ * text _ *
5. Emoji, emoji everywhere! And big

The fever of the Emoji symbols is far from over and Unicode is expanding the assortment with regional pictograms, gestures or professions among many other categories. On WhatsApp what they implemented a few months ago was the possibility that these vary in size, depending on the number of symbols that we put, as explained in Xataka Android .

Thus, there is no need to do anything beforehand or insert characters as with formatted text. It is somewhat automatic when sending the message , depending on the number of Emoji that we put in a row (all being equal), with four or more symbols being the normal size and only one Emoji being the largest. Of course, when there is a different character between them, the size will be the standard, as well as if we put them after writing text.

6. Reply with GIFs

GIFs are the language of the future, we all know that, and they needed to be added on WhatsApp. But beyond jokes, it is something that has become popular and that other social app such as Twitter and Telegram ended up integrating so that you do not have to leave them to insert them.

On WhatsApp, they did that by resorting to the huge Giphy database, although it is not entirely intuitive. GIFs have their access in the photo library, with which we have to do as if we wanted to share one of our photos, but going to the access that is in the lower right corner. There the Giphy search engine will open in which we can enter the topic (in Spanish or English, as we wish), and once selected we can send it whole or shorten it , being able to add a message as with the photographs or videos.

7. Highlight messages (or bookmark)

Sometimes it is convenient for us not to lose certain messages and save them for later consultation, just as we do with tweets or articles. In the same way, we can bookmark the messages we want by going to the command with its symbol (a star) in the menu that appears when clicking on a message.

To see them we have to go to the settings tab, being the access under the option of the web/desktop client. They come out in chronological order as we have marked them (the oldest first).

8. Search content

We may not have thought or missed marking a certain message as a favorite and a few days have already passed, which can mean a lot of conversation to go back. To avoid this we can directly search for words in all chats , as we do with the system or the browser, and the way of doing it varies according to the operating system.

In iOS it is accessed from the conversations screen, sliding down so that the option appears and we can enter the search terms. In Android we will have to enter the chat options menu, among which we will find “search”, highlighting the word in the conversation and being able to jump from one to another.

9. Management of chats (I): keep them and send them by email

As for saving conversations, there are several ways depending on whether we want to save a message, a few or all the history. The latter is provided by the WhatsApp to log in with your own system backup or backup, both the option of realizing how to restore it .

But if what we want is to keep or transfer a message (or especially a conversation), we can share it in an email in the form of a .txt file in the Android version (in iOS it copies it as selected text to a new email) . For this we will look for the option in the three points and “More” of the contextual menu that appears when selecting a conversation. This remains in a text file ( .txt) as a standard email attachment.

10. Chat management (II): delete them

If what we are looking for is to delete conversations or messages we also have several options depending on what we want exactly. Selecting a message we can eliminate it from the conversation: if it is ours, no one else will see it and if it is foreign, we will not see it.

We can do the actions globally by going to the same menu as to configure the backup: Settings> Chats> Chat history. There we have three options to make conversations disappear :

  • Archive : will clear the chat screen, leaving an access to them in “Archived chats”. The action is completely revocable, just as it has been archived.
  • Empty : chats are deleted, with the possibility of resetting them from the backup.
  • Delete : are permanently deleted.
Categories
Technology

Netflix : Why It is too much famous for the streaming?

Netflix, Inc. is a US-based entertainment company operating globally whose primary service is the distribution of audiovisual content through an online platform or VOD ( Video On Demand ) service by broadcast Live (in English Streaming ). Located in Los Gatos, California, the company was created in 1997 and a year later it began its activity offering a DVD rental service through the postal mail. Netflix is ​​currently involved in the production of audiovisual works: from the creation or acquisition of the product to its worldwide distribution.

In 2000, even with DVD rental as the only service, Netflix introduced a personalized recommendation system, based on the rating of one to five stars that its customers made of the materials they rented through its website. The continuous improvement of this system -which in 2017 would be changed to one of “thumb up” / “thumb down” – as well as the use of other data that the platform obtains from its clients known as data-mining or data mining, It is considered as the main cause of the company’s success. 

In 2007, Netflix started its VOD service in the United States, exclusively to be used through personal computers; from 2008 different options are added to access the catalog by live broadcast: video game consoles, smart televisions, tablets, etc. On February 25, 2007, his billionth DVD entered. In 2009, its physical catalog offers 100,000 titles and its clientele exceeds 10 million subscribers.

In 2011, the company began operations for the first time outside the United States and Canadian territory, offering its catalog by live broadcast in the Latin America and Caribbean region. In 2012 it offers its services in some countries in Europe, and from 2016 it offers its contents to the whole world with the exception of the Crimea region, and the territories of North Korea, China and Syria.

On January 16, 2014, the nomination for the documentary The Square for an Academy Award became the first in history for an original Netflix production. Items in Spanish are the world ‘s most successful series The paper house and Elite, both located in the Top 10 world most-watched series in the world in 2019. In January 2020, the platform has approximately 158 million customers worldwide, the majority outside the United States.

Netflix is currently crowned as the main distributor of movies via streaming without counting the hundreds of servers and pages where film releases can be enjoyed illegally in the world, profits continue to increase in the same way that customers, surely nothing could be better, could it?

A great advantage of Netflix is ​​that it cares about keeping an updated catalog, buying rights to a movie that has just come out of theaters is crazy, it is true, we can not ask for that yet, but we can wait a couple of months to enjoy them through this Format. Although it is true that this practice is against getting rid of certain content every certain time.

In Mexico, there is the possibility of enjoying brand new releases, thanks to Cinépolis and its Cinépolis Klic service for renting movies online, at an affordable cost that reminds me of the service of the disappeared Blockbuster, although it is true that we cannot attribute the same success that Netflix enjoys, similar platforms but with a very unbalanced influx between them.

Netflix emerged in 1997 in California, United States as a postal delivery DVD rental company. Throughout its history, the company has undergone various transformations until, by 2019, it is a media company that participates in audiovisual production from the conception or acquisition of the product to its dissemination, in this case through an online platform. 

The myth created by the company itself indicates that it all started when Reed Hastings rented the movie Apollo 13 , on the Blockbuster video club chain , and when returning it a few days late, he had to pay a fine of $ 40. Resigned, Hastings decided to create a chain of video clubs without fines or commitments. However, in the book Netflixed: the Epic Battle for America’s Eyeballs, the co-founder of the company, Marc Randolph, relates that the idea arose based on the desire to start an e-commerce business that would ultimately choose DVD as its product.

Netflix Original Series

The huge profits generated by subscriptions is evident, now Netflix is ​​in charge of producing its content. They have begun to produce series and also films, there are no limits, of course, the continuity of them depends on many factors, among them the acceptance of the public and the popularity they begin to take among people, which can be measured on social networks .

It is true that Netflix has begun to develop different productions, of all kinds and for all tastes and almost all have managed to be a resounding success on their platform, a great surprise for the company. But they are not the only ones who have chosen to make their own content, Amazon is also focusing on this type of market, although they have not taken off in the same way and little is said about them.

As I was saying, the original productions of the company continue thanks to the public. To all these series and films a meticulous study is carried out in which they analyze all the total reproductions around the world, along with the rating that is given, they can begin to track the tastes that we could call universal, endowing the company of at least a hint about your results.

Although the public’s decision lies in the continuous production of this content, also the instinct and intuition of the directors continues to weigh heavily on these decisions. That is, if there is considerable consumer acceptance of any series, this decision could be undermined by the subjectivity of Netflix executives on content and its future on the platform.

The exclusive content Netflix has become one of the main attractions for people to pay a subscription and consume these productions. Many of us remember well the famous series Breaking Bad , undoubtedly from my point of view one of the best series-produced so far. Well, Netflix took advantage of the resounding success to release a spin-off about the life of lawyer Saul Goodman .